{"id":1018,"date":"2017-08-23T13:44:45","date_gmt":"2017-08-23T13:44:45","guid":{"rendered":"https:\/\/www.berea.edu\/mc\/?page_id=1018"},"modified":"2018-11-25T00:09:11","modified_gmt":"2018-11-25T05:09:11","slug":"brand-applications","status":"publish","type":"page","link":"https:\/\/legacy.berea.edu\/mc\/graphic-style-guide\/brand-applications\/","title":{"rendered":"Brand Applications"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Letterhead and Business Collateral<\/h2>\n

All College departments and programs will use the following design for letterhead, envelopes and business cards. College Printing Services will typeset addresses and other information unique to each department, program or staff. All business collateral must adhere to the following design if College funds are paying for the paper and printing.[\/vc_column_text][vc_single_image image=”1081″ img_size=”full”][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-xs”][vc_column_text css=”.vc_custom_1503515849731{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 15px !important;background-color: #f2f2f2 !important;border-left-color: #005a8b !important;border-left-style: solid !important;border-right-color: #005a8b !important;border-right-style: solid !important;border-top-color: #005a8b !important;border-top-style: solid !important;border-bottom-color: #005a8b !important;border-bottom-style: solid !important;border-radius: 2px !important;}”]<\/p>\n

Brand & Graphics Standards Manual<\/a><\/h3>\n
Written Identity<\/span><\/h5>\n

\u00bb The Great Commitments<\/a>
\n\u00bb Boilerplate Text<\/a>
\n\u00bb Formatting and Required Info on Printed Material<\/a><\/p>\n

Visual Identity<\/span><\/h5>\n

\u00bb Logo
\n<\/a>\u00bb Do’s and Don’ts<\/a>
\n\u00bb College Seal Policy<\/a>
\n\u00bb Color<\/a>
\n\u00bb Typography<\/a>
\n\u00bb Photography and Other Creative Images<\/a>
\n\u00bb Brand Applications<\/a><\/p>\n

\u00bb Frequently Asked Questions<\/a><\/p>\n

\u00bb Downloads<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Formal Letter Format<\/h2>\n

Setup guidelines shown in the sample formal letter are for printing formal correspondence on Berea College letterhead. Departments may request a digital letterhead template in Microsoft Word format from Printing Services<\/a>.[\/vc_column_text][vc_single_image image=”1082″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Merchandising and Wearables Recommendations<\/h2>\n

Logo application, size and color will vary depending on the specific merchandise or wearable. Examples below include the actual size of the logo used.<\/p>\n

Applications where a logo must be less than 3\/4″ tall should use the interlocking BC logo or the word mark for best legibility.<\/p>\n

Keep in mind that all fabric materials have subtle patterns or textures that will interfere with logo clarity. Be sure to ask about considerations affecting reproduction (or ask to see a sample) before proceeding with a large production run.<\/p>\n

For more information about printing on fabric or embroidery, contact Marketing & Communications.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1084″ img_size=”medium” add_caption=”yes” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1085″ img_size=”medium” add_caption=”yes” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1086″ img_size=”medium” add_caption=”yes” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1087″ img_size=”medium” add_caption=”yes” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1088″ img_size=”medium” add_caption=”yes” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text css=”.vc_custom_1503515876810{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 15px !important;background-color: #f2f2f2 !important;border-left-color: #005a8b !important;border-left-style: solid !important;border-right-color: #005a8b !important;border-right-style: solid !important;border-top-color: #005a8b !important;border-top-style: solid !important;border-bottom-color: #005a8b !important;border-bottom-style: solid !important;border-radius: 2px !important;}”]<\/p>\n

Brand & Graphics Standards Manual<\/a><\/h4>\n
Written Identity<\/span><\/h5>\n

\u00bb The Great Commitments<\/a>
\n\u00bb Boilerplate Text<\/a>
\n\u00bb Formatting and Required Info on Printed Material<\/a><\/p>\n

Visual Identity<\/span><\/h5>\n

\u00bb Logo
\n<\/a>\u00bb Do’s and Don’ts<\/a>
\n\u00bb College Seal Policy<\/a>
\n\u00bb Color<\/a>
\n\u00bb Typography<\/a>
\n\u00bb Photography and Other Creative Images<\/a>
\n\u00bb Brand Applications<\/a><\/p>\n

\u00bb Frequently Asked Questions<\/a><\/p>\n

\u00bb Downloads<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text] Letterhead and Business Collateral All College departments and programs will use the following design for letterhead, envelopes and business cards. 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